Design Strategist | User Experience Designer | Nature Photographer
I'm a design strategist, experience designer, photographer, traveler, and coffee enthusiast living in United States. I deliver value through intuitive and visually pleasing digital experiences that includes creating products that not only offers a delightful and positive user experience, but also supports key business drivers and organizational goals.
I graduated with a Bachelor of Engineering, majors in Information Technology and also a Certified Usability Analyst (CUA) from Human Factors International, USA.
Also, I have been involved in Photography in one form or another for many years. I like capturing Nature, Bird, Wildlife and Landscapes but I also enjoy shooting Abstract, Architecture, Food too.
User Experience Design
I have around 14 years of experience as a digital strategist, user experience designer.
My experiences cover the full end-to-end UX/UCD life cycle. I have a passion for creating useful, usable, and desirable products and services. My primary interests lie in the areas of digital design strategy, user experience design, information architecture.
I have successfully delivered various design assignments within Airlines , Insurance, Banking, Agriculture, Healthcare, Life Sciences and e-Commerce areas.
Area of Expertise
Digital & Customer experience strategies, service design , user experience design, information architecture, interaction design, rapid prototyping & wire-framing and usability Testing,
Hands on delivery experience with seamless omni-channel experiences, digital experience strategies ,MVP approaches.
I strongly believe in user-centered design process and always follow design process for every project delivery. I am sharing one of the recent design activities which I had conducted for my master’s degree program.
Day by day, we human beings are trying to achieve more by maximizing accumulation and consumption of physical facilities. We are becoming unkind, unconcerned to people, nature and missing our core responsibilities for society and mother earth.
There is a need of a tool which will help every individual to learn, plan and adopt gratitude skills to become more sympathetic and a better human being. Also, there is a need of real time tracking and execution of individuals social goals and ecological footprints to maintain social and nature harmony.
I wanted to learn and understand about prospect users and their expectations. My primary goal was to get more insights on the user personas, understanding users pain points with traditional practice methods and their expectations from any prospect practice supporting tool.
I conducted need finding research with the help of online survey and focus group discussion. Primarily, I was looking to gain detailed insights on user's current state journey and the following important aspects; Who are our users? User demographics, User characteristics, Users’ understanding of gratitude and ecological footprint practice, User’s objectives, User primary goals, etc.
After need finding exercise (survey and focus group), I did analysis of user data findings and identified following personas for conceptual app:
Practice seekers are novice users of gratitude and ecological footprint monitoring practice. They are seeking for more details about popular and effective practices. They also need frequent scheduling and reminding support to get started with gratitude and ecological footprints monitoring practice.
Advanced practitioners are expert users who are already practicing gratitude and ecological footprint monitoring without any tools. The objective of user is to enhance the practice schedules, adopting more practices, tracking practice progress and motivating others.
User journey mapping
Then, I started mapping current state and future user journeys for identified personas. The primary objective of this exercise was to gain how users are performing their gratitude and ecological footprint practices with and without any gratitude notification tool. I gathered more details about what the user is doing, thinking and feeling while performing various activities.
Finally, I captured identified opportunities based on the journey map outcomes.
Created an illustrated storyboard to visualize ‘practice seekers to advanced practitioners’ experience with the help of gratitude notification mobile app. This helped me to get better visibility of how the user interaction would be involved throughout the app experience.
Post user journeys and storyboard and Information architecture (IA), I started with conceptual sketches for my design. For low fidelity prototyping, I used Balsamiq mockups rapid prototyping tool.
I did identify few primary components of the design during the low fidelity protype activity. These components were necessary to engage users with gratitude and ecological footprint practice utility.
During the high-fidelity prototype, visual design was one of the key aspects of Gratitude Notification Mobile App design. I strongly believe that a clean and concise visual scheme can improve the user experience significantly as natural urge of the human brain is to see comforting colors on surfaces that are glaring. Along with visual design elements, I did more focus on the Affordances, Signifiers, and Clickability aspect of design to make offered functions more obvious and intuitive.
Resume & Portfolio
Thoughts and ruminations.
There is something about photography that relaxes and excites me. There is a certain thrill that I get when taking pictures that cannot be expressed with words.
I like shooting Nature, Product, Food and Landscapes but I also enjoy shooting Abstract, Architecture too. If you have any questions about my work, any suggestions, I encourage you to drop me a note on My Facebook Page OR email@example.com